Digital Performance Report Card
Lezzet Cafe
55
Overall Score
Weak
Executive Summary
Instagram
65/100
Website
58/100
Google Business
49/100
Ads Report Card
50/100
AI Visibility
38/100
Conversion Risk
High
Tags:
Public measured from public data ·
Access needs account/insights access ·
Report needs an agency report
Channel Details
Instagram · weight 30%
65/100
| Profile & First Impression | |
| Bio clarity (what + for whom + how to reach you) Public | 5/8 |
| Link · WhatsApp · action button Public | 4/6 |
| Highlights are organized & build trust Public | 4/6 |
| Profile photo + name searchable/on-brand Public | 3/5 |
| Content Quality & Cadence | |
| Posting cadence (last 30 days) Public | 5/8 |
| Visual & brand consistency Public | 4/6 |
| Message clarity & hook Public | 3/5 |
| Share of posts with a CTA / tied to sales Public | 4/6 |
| Engagement | |
| Engagement rate (likes+comments ÷ followers) Public | 8/12 |
| Replies to comments / community Public | 3/4 |
| Reach & follower growth trend Access | N/A |
| Trust & Persuasion | |
| Sharing customer reviews / proof Public | 4/7 |
| Price / offer clarity Public | 3/5 |
| Showing the team / venue / process Public | 3/4 |
| Featured testimonial Public | 3/4 |
| Conversion Path | |
| DM / WhatsApp routing flow Public | 4/6 |
Website · weight 24%
58/100
| Conversion Path & CTA | |
| One clear CTA above the fold Public | 6/10 |
| One-tap WhatsApp / contact Public | 5/8 |
| Offer / service clarity (packages · results) Public | 4/7 |
| Form / booking flow works Public | 3/5 |
| Technical & Speed | |
| Page speed (Lighthouse / PageSpeed) Public | 6/10 |
| Mobile-friendliness Public | 5/8 |
| SSL / https Public | 2/4 |
| Analytics / Pixel installed (source) Public | 2/2 |
| Trust & Content | |
| Consistent contact details (NAP) Public | 4/6 |
| Customer testimonials / reviews / logos Public | 4/7 |
| About us / team / address Public | 3/6 |
| Up-to-date content Public | 1/2 |
| SEO Basics | |
| Title / description / heading structure Public | 3/5 |
| Shows up on Google for the brand name Public | 4/7 |
| On-page basics (alt text, structure) Public | 2/4 |
| Technical SEO | |
| robots.txt + sitemap.xml (crawlability) Public | 2/4 |
| Structured data (Schema.org / JSON-LD) Public | 0/3 |
| No broken links (404 scan) Public | 2/2 |
Google Business · weight 20%
49/100
| Completeness & Consistency | |
| Profile claimed / verified Public | 4/8 |
| Consistent NAP (same on IG/web/Google) Public | 4/8 |
| Category correct / sufficient Public | 3/6 |
| Opening hours up to date Public | 2/4 |
| Website / booking / WhatsApp link Public | 2/4 |
| Reviews | |
| Number of reviews (against volume threshold) Public | 6/12 |
| Average rating Public | 4/8 |
| Review response rate Public | 4/8 |
| Review recency (last 30-90 days) Public | 3/7 |
| Photos & Activity | |
| Number / quality of photos Public | 4/8 |
| Recent posts / updates Public | 3/6 |
| Products / services / menu added Public | 3/6 |
| Search Visibility | |
| Shows up for "[industry] [neighborhood]" searches Public | 4/8 |
| Performance (searches/directions/clicks) Access | N/A |
Ads Report Card · weight 14%
50/100
| Ad Readiness | |
| Is the account / profile ready for ads? Public | 5/10 |
| Is the website ready to convert? Public | 5/10 |
| Is the offer / landing page clear? Public | 5/10 |
| Active Ad Visibility | |
| Any active ads in the Meta Ad Library? Public | 5/10 |
| Ad message / creative quality Public | 5/10 |
| Agency Report Transparency | |
| Clear budget & campaign breakdown Report | N/A |
| Result metrics (messages/calls/forms/sales) Report | N/A |
| Month-over-month comparison Report | N/A |
| Explanation / plan for underperforming campaigns Report | N/A |
| Plain, easy-to-read summary Report | N/A |
| Cost/conversion (CPL · CPA · ROAS) Report | N/A |
AI Visibility · weight 12%
38/100
| AI Visibility | |
|
Does AI recognize the business? Access
AI visibility test: When searched by brand name, the business is only partly found, and the only source cited is its map listing.
|
12/25 |
|
Does AI recommend it for similar needs? Access
AI visibility test: For questions like "recommend a cafe in Istanbul", the business is not recommended; competitors come up instead.
|
6/30 |
|
Can AI find the website? Access
AI visibility test: The website is found, but thin content means it is rarely cited as a source.
|
9/15 |
|
Can AI find the Instagram account? Access
AI visibility test: The account is found, but it is weakly matched to the brand name.
|
6/15 |
|
Is the AI's information accurate/current? Access
AI visibility test: Opening hours and contact details are out of date; different sources give conflicting information.
|
5/15 |
30-Day Action Plan
Steps are ordered so you start with the work that raises your score the most and can be done fastest. The right column shows which criterion each step improves and that criterion's current score.
| Days 1–7 · Google Business Profile — the fastest score gains (channel score 49) | ||
| 01 | Update your opening hours; mark holiday and special-day hours separately. | Opening hours · 2/4 |
| 02 | Change the primary category to "Cafe" and add secondary categories (breakfast, desserts). | Category · 3/6 |
| 03 | Add your menu to the profile as products with prices; at least 12 items, with current prices. | Products / menu · 3/6 |
| 04 | Upload at least 10 photos taken in the last 30 days: interior, table setup, products, team. | Photos · 4/8 |
| 05 | Add a website link and a WhatsApp / booking button to the profile. | Web · WhatsApp · 2/4 |
| 06 | Reply to every review from the last 90 days; after that, follow a 48-hour response rule. | Review recency · 3/7 |
| Days 8–14 · Website technical basics (channel score 58) | ||
| 07 | Add LocalBusiness structured data (JSON-LD) to the site: name, address, phone, opening hours, menu link. | Structured data · 0/3 |
| 08 | Create robots.txt and sitemap.xml and submit them to Google Search Console. | Crawlability · 2/4 |
| 09 | Force https on every page; clean up the http redirect and mixed-content warnings. | SSL / https · 2/4 |
| 10 | Write alt text for images; use a single H1 and a descriptive page title on every page. | On-page basics · 2/4 |
| 11 | Add the team, address, map and contact details to the "About us" page. | About us · 3/6 |
| Days 15–21 · Instagram conversion path (channel score 65) | ||
| 12 | Rewrite the bio as "what we do + for whom + how to reach us"; keep a permanent WhatsApp link. | Bio · link |
| 13 | Organize the highlight covers as Menu / Reviews / Location / Reservations. | Profile layout |
| 14 | End at least two posts a week with a clear call to action (reservation, DM, directions). | CTA rate |
| 15 | Share customer reviews or other proof at least four times a month. | Proof sharing |
| Days 22–30 · AI visibility and re-measurement (channel score 38) | ||
| 16 | Write the business name, address, phone and opening hours exactly the same way on Google, Instagram, the website and map services. | Information accuracy · 5/15 |
| 17 | Publish the menu and services on the site as text; AI cannot read a menu that exists only as an image. | AI recognition · 12/25 |
| 18 | Add an FAQ section to the site (price range, reservations, parking, kids' menu) — clear answers AI can quote. | AI recommendation · 6/30 |
| 19 | Update or remove outdated/conflicting listings in local guides and directories. | Information consistency |
| 20 | Run the report card again on day 30; compare the channel scores with this one. | Re-measurement |
Conclusion and Priorities
Overall assessmentWeak (55/100) · Conversion risk: High
Strongest channelInstagram (65/100) — posting is regular and there is engagement; what's missing is a clear path that turns this interest into reservations/orders.
Weakest channelAI Visibility (38/100) — in AI-powered search the business either doesn't appear or shows up with incomplete/outdated information.
First targetGoogle Business Profile (49/100). It carries 20% of the overall score, and its gaps can be closed within a week; that's why the action plan starts here.
Recommended first stepsStart with the lowest-scoring channel; items tagged “Access/Report” are re-scored once account access or an agency report is provided.
Sosyal Karne · Impartial, Criteria-Based Digital Performance Assessment · Vebusoft Yazılım Sistemleri Ltd. Şti.
This report is for informational purposes only; it does not guarantee business success, sales or rankings. © 2026 · Türkçe
This report is for informational purposes only; it does not guarantee business success, sales or rankings. © 2026 · Türkçe